NewsAssociation
PGE Narodowy hosts third edition of Sport Business Jam!
Before the match against the Netherlands at PGE Narodowy, the third edition of Sport Business Jam took place, during which the Polish Football Association once again played an important role in integrating the Polish sports and technology community. The event brought together experts working with UEFA, the NBA, the NFL and Formula 1, as well as representatives of leading Polish clubs. This created a space for exchanging experiences, presenting innovative case studies and building relationships — including for Polish start-ups, which, as always, can count on the support of the PZPN. The programme focused on training efficiency, digital and physical infrastructure, and the monetisation of sport and new media. Speakers included Charles Fremont and Professor Tomasz Trzciński.
