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Orange Polska will no longer be national team's sponsor

 13 / 03 / 14 Author: PZPN
Orange Polska will no longer be national team's sponsor

After 12 years of supporting Polish football, Orange Polska decided not to renew the Polish national team sponsorship agreement for more years. The contract in force will expire on 31st July 2014. The decision results form the change of company's sponsoring strategy.


"For 12 years, we have been close to the fans and the football players for better and for worse. We are glad that our support contributed to the Polish national team's successes, including historic advance to the UEFA European Championship in Austria and Switzerland. We wish the coaches and the players to consequently build the winning team and to be successful in the next European Championship and World Cup qualifiers," said Konrad Ciesiołkiewicz, Director of Corporate Communications and CSR in Orange Polska.

Orange Polska invested more than PLN 100m into Polish football. For many years, not only the Polish national team, but also Polish Ekstraklasa as well as youth and children's league could count on its support. The company was, among others, the main sponsor of the children's tournament Orange Cup. The company was also the sponsor of UEFA European Championship finals in Poland and Ukraine as well as UEFA's technology partner during this event.

The company was involved in special programmes directed at the fans: Orange Fair Play and Gram Fair, purpose of which was to increase safety on the stadiums and raise the matches' attractiveness. As the sponsor, it has also organized media trainings for the players and marketing trainers for the clubs' representatives.

"We would like to thank company Orange Polska for long and fruitful cooperation. We are sure that it contributed to company's development and achievement of business goals for Orange brand. It is worth emphasizing that there have been no reservations to our cooperation for the past 12 years," said PZPN's Secretary General Maciej Sawicki.

End of cooperation with Orange Polska means that the Polish national team will have a new sponsor in Euro 2016 qualifiers.

"We notice considerable interest on the part of different companies who want to support the national team as part of their marketing strategy," added Maciej Sawicki.

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